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Heineken moves from Vienna to Amsterdam.

The east-european centre of the Dutch beverage giant Heineken is moving from Vienna to Amsterdam in the next few months.

The Lassallestraße location in Vienna will be closed down.

"The change is not too dramatic, because a big part of the team is staying in Austria", chairman of the Austrian brewery union Markus Leibl told the „Oberösterreichischen Nachrichten" (OÖN) on Saturday. 

Some of the staff are relocating to Schwechat.

Jan Derck van Karnebeek, responsible for the central und east-European location (CEE) will be relocating to Amsterdam with his management team. As member of the executive committee, he belongs to the group's senior  management team.

The Lassallestraße location will be shut down. The CEE exports team, revision and part of the finance team are due to relocate to the Union brewery in Schwechat.

This withdrawal is to save costs. There are enough offices and infrastructure available. Moreover, the location is close to the airport.

Since the takeover of the Austrian brewery union by Heineken ten years ago, the central and east-European expansion has been controlled from Vienna. That was part of the takeover contract. However, this clause only lasted the five year running up to 2008. From 2005 the biggest Heineken department, which was responsible for Germany and Greece as well as central and east-Europe operated from Vienna.

The central and east areas alone are responsible for a quarter of the total Heineken beer production and some 3.3 billion Euro turnover according to the latest yearly report. It was made public last December that Heineken is selling Pago, the fruit juice brand from Carinthia - finally bought by the German group Eckes-Granini.

Vienna Times

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Lassallestra  Greece  quarter  european  operated  Amsterdam  Vienna  expansion  Eckes  brewery  Germany  relocating  Austria  central  takeover  union  Schwechat  Heineken  Europe  management

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